The overview
The story behind
the project.
Aura Home is a lifestyle and wellness brand creating everyday rituals through thoughtfully crafted bath, body, and home products. Design Therapist developed a nature-inspired identity built around the tree of life, symbolising balance, growth, and connection. The visual system extends across packaging, product labels, fragrances, retail spaces, and brand touchpoints through earthy greens, natural textures, and refined typography.
Project visuals
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